Private Media Group, Inc. is a Swedish production and distribution company that distributes adult entertainment via print publications, DVDs, the internet, and mobile.
Private magazine was established in Stockholm, Sweden, in 1965 as the world’s first full-color hardcore magazine by Berth Milton Sr. In the early 1990s, his son Berth Milton Jr. took over and moved the company’s headquarters to Sant Cugat del Vallès, Barcelona, Spain, although the company is incorporated in Nevada. Milton also started to produce movies and internet content, taking Private public soon after.
The firm provides content through DVD, Video on Demand (VOD), Internet Protocol Television (IPTV), PSP, mobile and magazines. It supplies adult entertainment films to thousands of major hotels around the world through their Hotel Pay Per View services. The company also runs the adult channels Private TV (Europe) and Private Gold (Latin America)
In 1998 the company launched Private Circle, a designer clothing label, at the Cannes Film Festival. The label would later be changed to Private Clothing and a boutique would be opened in Los Angeles.
In August 2008 Private Media Group announced it had established an alliance with Marc Dorcel to collaborate in the home video market. The collaboration started with a three-year DVD distribution agreement for France and it’s expected that other territories will be added, explore additional opportunities in other territories. It’s also expected that Private and Dorcel will join forces in distribution platforms including Internet and IPTV/VOD in both France and across the EU.
The firm’s 2009 acquisitions of video on demand companies Gamelink LLC and Sureflix, and the ecommerce technology firm eLine LLC established it as a leading adult content and distribution company in the digital media sector.
In June 2014 the firm announced the released of its full archive of images and (film and video) scenes dating back to the 1960s when Private magazine launched in Sweden. The material is available via a website, PrivateClassics.com.
